Read The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing by Merve Emre Online

The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing

An unprecedented history of a personality test devised in the 1940s by a mother and daughter, both homemakers, that has achieved cult-like status and is used in today's most distinguished boardrooms, classrooms, and beyond.The Myers-Briggs Type Indicator is the most popular personality test in the world. It has been harnessed by Fortune 100 companies, universities, hospitals, churches, and the military. Its language - of extraversion vs. introversion, thinking vs. feeling - has inspired online dating platforms and BuzzFeed quizzes alike. And yet despite the test's widespread adoption, experts in the field of psychometric testing, a $500 million industry, struggle to account for its success - no less to validate its results. How did the Myers-Briggs test insinuate itself into our jobs, our relationships, our Internet, our lives?First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of aspiring novelists and devoted homemakers, the My...

Title : The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing
Author :
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ISBN : 9780385541909
Format Type : Hardcover
Number of Pages : 288 pages
Status : Available For Download
Last checked : 21 Minutes ago!

The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing Reviews

  • Amanda O.

    My friend lent me her advance copy and I finished it in a week!

    The Personality Brokers is the fascinating history behind the Myers-Briggs test and the mother-daughter duo who created it. The book was incredibly well-written and well-researched and raised interesting questions about personality psychology, which interest me greatly. I also loved how it delves into the history of the test - how it weaves together the psychological frameworks of Jung and the made-up parts by Isabel Myers and Kathar

  • Kelly

    My background is in psychology and I've always found personality testing fascinating, if dubious. Emre's exploration of the history of Myers-Briggs and the mother-daughter team behind it makes me think even more about how dubious they are -- and how dangerous they can be when used as tools to sort, assess, and direct people in personal and professional lives. I never realized it was so heavily influenced by Jung, and I never realized the fact that types are meant to be unchanging; it's this, the ...more

  • Jaclyn

    Fascinating account of the history behind the Myers-Briggs personality test, and the women who developed it.

  • Jessi

    I requested this book from NetGalley not only because of my interest in the Myers-Briggs but also the title. "The Personality Brokers" conjured up for me the image of two women making their livelihood from the personalities of others. Sort of vampiric. And Emre sort of sets Katherine up that way, feeding off the life of her daughter, becoming incredibly entangled.

    This was an interesting look at the women behind the still-popular personality tests. Emre sometimes feels like she veers into histor

  • Pam

    Fascinating! This was not just about Myers-Briggs, but also about the way the study of psychology has infiltrated and affected the culture at large. I wish I had read this with a book club--so much to think about and discuss!

  • Kendra Reed

    This book was a struggle to get through. I struggle to find anything good to say about this book. When not being bored to death with day to day details of the MBTI creators, you're being feed irrelevant information or name dropped. It's chaos. The book doesn't cover any of the controversial issues either, just side skirts them.

  • Christopher Cronin

    The Personality Brokers is an engaging read that takes the reader on a journey of a mother and daughter’s passionate and challenging pursuit to bring the concept of “Type” into society at large. The various settings of experimentation—from dream analysis to house parties, and Type’s clash with psychological and organizational thought leaders, makes every chapter uniquely captivating. This book isn’t just history—anyone who reads it can’t help but think of their own personal discovery of Type and ...more

  • Amber Daugherty

    What's your type? Bet whatever type you are - ENFJ, ISTJ - you didn't realize that the Myers-Briggs test got its start in the early 1900s when Katherine Briggs began 'training' her daughter Isabel and other children in her neighbourhood to be obedient. She documented everything, recording how Isabel walked, talked, responded to games and experiments, certain that she could help impact how Isabel's life would evolve. As Isabel grew older, she became fascinated with the experiments her mom did and ...more